Virakesari recognized as one of Sri Lanka’s Best Brands by World Brand Congress
COLOMBO – Express Newspapers (Ceylon) Pvt Ltd, the publisher of Virakesari, was conferred the prestigious ‘Sri Lanka’s Best Brand’ award by the World Brand Congress and World Marketing Congress at the Sri Lanka Brand Leadership Awards Ceremony, held at the Taj Samudra Hotel in Colombo on Thursday (6).
The Brand Leadership Awards celebrate the achievements of Sri Lanka’s leading brands, recognizing companies that have demonstrated innovative and impactful marketing strategies. It is driven by The World Brand Congress, CMO Global, and a coalition of renowned marketing professionals, adding high prestige to the honour.
M. Senthilnathan, Chief Executive Officer of Express Newspapers (Ceylon) Pvt Ltd, accepted the award on behalf of the company
The recognition highlights Virakesari’s outstanding accomplishments in Sri Lanka’s competitive media landscape, setting a new benchmark for excellence in brand building and marketing.
The Sri Lanka Brand Leadership Awards celebrate companies that have excelled in branding, marketing, and business strategy. The Awards recognize brands that have made a significant impact through their commitment to innovative practices, consumer engagement, and strategic growth. Virakesari stood out for its consistent excellence, earning a place among Sri Lanka’s most influential and trusted brands.
The World Brand Congress is a globally recognized platform that brings together top minds in branding and marketing from around the world. It promotes economic growth and best practices across various industries, including banking, finance, and insurance. The Congress serves as a hub for knowledge exchange and professional collaboration, setting new standards for branding excellence worldwide.
Express Newspapers (Ceylon) Pvt Ltd has consistently pushed the boundaries of traditional media, embracing modern approaches to serve its diverse audience. This recognition reflects the company’s ongoing efforts to innovate and lead in Sri Lanka’s evolving media landscape.
Virakesari’s success at the Sri Lanka Brand Leadership Awards not only acknowledges its past achievements but also signals a promising future for the brand. With a commitment to excellence, Virakesari continues to make an indelible mark on Sri Lanka’s media landscape, solidifying its status as an iconic national brand.
The recognition afforded by the Award elevates Virakesari to new heights, reaffirming its place among Sri Lanka’s best and most trusted brands.
-ENCL
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