Red Bull joins Sri Lanka Cricket as Official Energy Drink Partner
COLOMBO – Sri Lanka Cricket (SLC) announced the signing of Red Bull, the world renowned Energy Drink firm as the ‘Official Energy Drink Partner of Sri Lanka Cricket’.
The three-year agreement was signed and exchanged between SLC and Red Bull on August 31.
During the partnership period, Red Bull will provide energy drinks to the players of both teams on the match days during bilateral tours. This is apart from several other considerations, including an investment towards developing the game of cricket in Sri Lanka.
“We are very happy to have a brand in the calibre of Red Bull as SLC’s ‘Energy Drink Partner’, which we know is constantly focusing on promoting sports activities and teams across the world,” said Ashley de Silva, CEO of Sri Lanka Cricket.
“We are confident this partnership will help Red Bull harness the best value for the brand, while being a valuable partner to Sri Lanka Cricket as well,’’ De Silva further added.
Under the agreement, Red Bull will have the exclusive rights for Energy Drink availability within each stadium and match locations during the term, which shall include the right to engage in the sale, distribution, dispensing, and service of Energy Drinks to the public.
Since its inception in 1987, Red Bull has remained true to its promise of ‘Giving Wings’ to people and ideas. The brand strives at each turn to bring about the daring men and women of the world to achieve their dreams and ideas, by ‘vitalizing body and mind.’
Brendon Kuruppu, former Sri Lanka Player and Global Tournament Director for Red Bull Campus Cricket, remarked that “Red Bull over many of the past years has been able to contribute successfully to the young sportsmen and women in the island, and Red Bull Campus Cricket which has been running successfully as the world stage of campus cricket has added much value to young campus cricketers to compete amongst top international talent from around the world.’’
“Red Bull and Sri Lanka Cricket joining hands once again is indeed a great relationship which will benefit both brands and the sport to move forward together,” he further noted.
Red Bull and Sri Lanka Cricket together announced the new partnership during a ceremony held in Colombo Wednesday evening.
Mohan de Silva, Secretary of the SLC, Ashley de Silva, CEO of SLC, Brendon Kuruppu, The Global Tournament Director of Red Bull Campus Cricket, Dimuth Karunaratne, ODI and Test Captain of Sri Lanka National Team, and Niroshan Dickwella, Sri Lanka National Player and Red Bull Athlete were present during the occasion.