New opportunities in the new normal

Gotabaya urges economies to exploit COVID-triggered changes with new technologies and business models

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By P. K. Balachandran

COLOMBO – The Sri Lankan President, Gotabaya Rajapaksa, told the Sri Lanka Economic Virtual Summit 2020 on Tuesday (Dec 1), the “new normal” brought about by the COVID-19 pandemic has created new opportunities and if these are exploited with new technologies and business models, they can lead to fortune.

“The pandemic has forced the adoption of many new work practices. Working from home has been normalized for most knowledge workers. Offices where the physical presence of staff remains necessary are devising means to improve efficiency so that work can be carried out even by a skeletal staff. Innovative technology driven solutions have been adopted to solve logistical problems. Consumers have become more familiar with using online platforms for day-to-day activities, whether in accessing financial services or for shopping.

“Such changes can potentially transform how economies operate even after this pandemic is a thing of the past. If our institutions are agile and adapt quickly, we will see gains in productivity resulting from these changes,” the President said, strongly encouraging the development of new business models, adoption of new technologies and platforms, and improvement of infrastructure needed to support this productivity enhancing transformation.

He said investment was also needed in human resource development to enable the workers to make the most of these changes, but admitted that some government institutions may lag behind in this regard at the moment, attributing it to legacy problems including lack of infrastructure, process engineering, and training. Changing this, he said was one of his key priorities.

Deeming the very recent establishment of a separate Ministry of Technology under his direct purview an important step in Sri Lanka’s overall drive towards digitization, he said, “By converging four prominent technologies—social, mobile, analytics, and cloud—we have the potential to transform the way governance works,” identifying the recent introduction of the Staysafe.gov.lk website to ease COVID-19 contact tracing as a case in point.

More broadly, the fostering of citizen-centric digital governance will ensure that services such as obtaining National Identity Cards, Passports, Birth Certificates, Death Certificates, Driving Licenses, Land Deeds etc., is made faster and more convenient to the public, he said, adding that the digitization of the National Persons’ Registry in particular will enable a more streamlined and secure process for identity verification. “This will in turn build the foundation for improved online service delivery in many other areas, including financial services and ecommerce. It will also greatly enhance the Government’s ability to effectively widen the tax base, which will be one of the key factors in improving our fiscal position,” he elaborated.

Debt burden

Since a significant issue in Sri Lanka’s current economic context is the “extremely high debt burden” the country is faced with, the President acknowledged the large volume of pending debt repayments was a matter of concern, but stressed that Sri Lanka has always met its debt obligations on time and in full, and the government will continue to do so.

“Nevertheless, our overreliance on loans must come to an end. That is why the focus of the government is on fostering investments. We must attract more Foreign Direct Investment and encourage more local investment to drive our economic growth. With this in view, the government is bringing in new laws to fully protect investments. We are also committed to enhancing the ease of doing business in Sri Lanka so that returns on investment can be generated faster,” he elaborated.

Noting there have been several instances of projects, including some funded by foreign governments, being stalled due to various reasons, he said such delay were deeply problematic because they inhibit the benefits of the projects from reaching the people.  Acknowledging such delays also create a negative picture about the way the country operates, he government was keen on addressing such problems that discourage investors.

In this context he said India, “our closest friend and partner” was in the process of setting up a digital unified single window clearance system so that access to regulators, policymakers and facilitators will all be available at one point for investors.

“Such mechanisms improve the speed and ease of doing business. They also enhance transparency and reduce corruption. Mechanisms to monitor project implementation and enable intervention when required are also important.  Means of introducing these are being assessed,” he said.

Look for high end tourists

The theme of this year’s Economic Summit—Roadmap for Take Off: Driving a People-Centric Economic Revival—is very appropriate, the president said and talked about the hard hit tourism sector.

“The worst hit has been tourism, which usually contributes so much to our economy. Leaders in this industry together with the medical community must set out a plan to restart tourism as soon as possible. This plan must adhere to all health protocols and ensure tourists have an enjoyable stay in Sri Lanka while remaining isolated from the wider public,” he said, explaining that by imposing minimum lengths of stay and attracting high-spending tourists, earnings from tourism should be maximized  so that the economy benefits overall.

“Especially since the number of tourist arrivals may need to be limited early on, we should first reopen to the highest spending tourists we can attract. This can also reposition Sri Lanka as a destination for higher end tourists, resulting in higher revenue generated by the industry in the long term,” he said.

The president said the COVID pandemic has created new industrial openings.

“Despite its overall negative impact on the economy, the current situation has nonetheless provided an impetus for improvements in certain sectors including manufacturing. Increased global demand for Personal Protective Equipment has encouraged many of our strong, well established companies in the apparels sector to pivot to manufacturing these products,” he noted, pointing out that Sri Lanka’s export revenue in 2020 overall has fared considerably better than the ongoing pandemic would have initially led one to anticipate. “This is largely due to such commendable efforts by our private sector,” he added.

Pointing out that the disruption of global value chains and supply chains, and constraints on traditional manufacturing hubs, create space for countries like Sri Lanka to innovate, produce new things, and enter new markets, he said the rising entrepreneurs as well as established companies must seek out new opportunities, moving beyond their comfort zones to explore new ways to deploy their talent and capital. “Instead of relying on our geostrategic position and traditional industries alone, we must seek new frontiers for our resources,” he said, adding, “Many companies in Sri Lanka have proven their ability to tackle complex manufacturing in some industries. Their capital, management expertise, and well-trained, experienced human resources should be deployed in new areas.”

Private sector’s role

With the government as an enabler, the private sector must expand its role in the economy, the president said.

“It has often been pointed out that the private sector is the engine of growth. However, for the private sector to truly live up to this reputation, it must make bold investments that can potentially realize outstanding returns, instead of continually adopting conservative, low-risk strategies,” he said, pledging the  government would play its part to unleash the full potential of the private sector so that the interests of the  people will be best served. He noted the Budget for 2021 contained a range of initiatives designed with this in mind.

“The agriculture, fisheries and poultry sectors will be exempted from income tax for the next five years. Improving productivity and enhancing earnings from these sectors is critical,” he said, calling on the  private sector to introduce new technologies that enable farmers to produce more, and to target lucrative new export markets.

“Encouraging wider adoption of organic farming and traceability mechanisms will help increase the price of our produce internationally. Finding new markets and investing in better processing, storage, packaging, and transportation is important, together with increasing value addition through agricultural product processing,” he said.

As regards government’s support, the President said: “Tax concessions will be granted for strategic investments larger than US$ 10 million in value for agricultural product processing, IT, dairy, fabric, tourism and export industries. Exports are being strongly encouraged through the removal of import taxes on required raw materials, machinery, and equipment used by direct and indirect exporters.

“New investment into digital infrastructure is being strongly encouraged. Companies in the Information Technology space must make full use of these incentives to expand and seek new markets for Sri Lankan talent. Companies must also invest more in IT education and training.”

He also noted that given the fast-changing nature of the industry and its high earnings potential, companies can gain enormous returns by training large numbers of young people in this field themselves without over-relying on government funded institutions for new recruits, he said, elaborating, “Vocational and technical education in general can benefit from much greater private sector investment, for which the Budget also provides incentives.

He said the forced migration of education to digital platforms has shown there are opportunities to be exploited in online education too, adding, “This is an area to which more attention can be paid by established companies as well as by Start Ups and individual entrepreneurs.”

He said Small and Medium Enterprises and Start Ups were being encouraged through concessionary funding schemes and the establishment of a stronger Development Bank that should lend based on assessments of project viability instead of collateral. “Nascent domestic industries will be supported through cess that will be selectively imposed. Other initiatives including simplifying Customs Duty and related streamlining will facilitate functional economic improvements. A range of capital market incentives are also being introduced to encourage investment.”

On the issue of public private sector partnership, he said setting the platform for a robust economic revival requires both public sector and the private sector to work in partnership and added, “We must ensure all our initiatives in various sectors are guided by a shared central vision and driven by clear objectives and actionable plans. All initiatives undertaken by both the public and the private sector must contribute to uplifting our growth trajectory.”

Noting the Ceylon Chamber of Commerce has prepared an Economic Acceleration Framework with the participation of over 70 industry professionals for the consideration of the government, he said he appreciated the initiative and looked forward to perusing the document. “Value generating proposals will certainly receive the government’s serious attention,” he promised.

Nirmala Sitharaman, Minister of Finance and Corporate Affairs of India gave the keynote speech. Other participants included  Ajith Nivard Cabraal, State Minister of Money, Capital Markets & State Enterprise Reforms and Dr. Hans Wijayasuriya, Chairman of the Ceylon Chamber of Commerce.

 -P K. Balachandran is a senior Colombo-based journalist who in the past two decades, has reported for The Hindustan Times, The New Indian Express and the Economist

 

 

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