After Nas Daily success, Sri Lanka tourism focuses more on influencer marketing

Sri Lanka
By Editor_1

COLOMBO – Sri Lanka’s Tourism Promotion Bureau (SLTPB) is in the process of bringing down 30 wellness influencers and Canada-based culinary influencer Luke Martin to promote the island nation’s tourism with effect from February 14, its chairman said.  This follows the success in social media influencer Nas Daily’s visit and his posts on Sri Lanka.

Videos promoting Sri Lanka tourism by popular international vlogger ‘Nas Daily’ have reached more than 25 million people in two months, SLTPB Chairman Chalaka Gajabahu said.

“We are going to be more category-specific in our influencer marketing and target categories such as culinary, adventure and wellness,” Gajabahu told reporters at a media briefing in Colombo.

He said the SLTPB would be welcoming 30 wellness influencers from France and Germany, in a project between the European Union and the Sri Lanka Tourism Promotion Bureau.

Gajabahu said that Sri Lanka has experienced an influx of European tourists with Polish and Dutch visitors making up the country’s top ten markets.

“These tourists spend a longer time. Sometimes nine to ten days, two weeks and sometimes even a month,” Gajabahu said, explaining that a tourist spends approximately 185 to 195 US dollars a day in Sri Lanka.

Gajabahu said the arrival of Polish singer, songwriter, producer, actress and television personality Dorota Aqualiteja Rabczewska in May 2023, had resulted in many Polish citizens calling Sri Lankan hotels and showing an interest in the country.

The SLTPB has also invited Canada-based culinary influencer Luke Martin, to create content for Sri Lanka which is expected to be displayed in two weeks.

Gajabahu said that Martin has a reach of 30 million people.

However, the SLTPB declined to comment on the spending for the influencers.

–econmynext.com

 

Editor_1
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