US partners Keells to promote small business

Consular Affairs
By Editor_1
0

COLOMBO – The US and Keells are partnering to strengthen small businesses in Sri Lanka through an agreement to connect Keells suppliers with private business advisory service providers.

A Memorandum of Understanding (MoU) was signed recently solidifying the partnership between the US Agency for International Development’s Private Sector Development (PSD) project and Jaykay Marketing Services (Pvt) Limited, the operator of the Keells retail chain.  Through partnership, USAID’s PSD project will strengthen micro, small, and medium enterprises (MSMEs) by providing access to a variety of services, including digital marketing, global certifications, and financing.

Keells will link these enterprises with new markets to increase their competitiveness.

“The small businesses that supply your grocery stores keep the economy going and drive job creation,” said US Ambassador to Sri Lanka Julie Chung at the MoU signing. “This collaboration with Keells is based on a mutually shared vision to improve the competitiveness of small business entrepreneurs working in the food processing sector.”

Krishan Balendra, Chairman of John Keells Group, noting that the vision of the retail brand Keells was to improve the quality of life in Sri Lanka, said,  “The  partnership with USAID aligns with our vision and provides us the opportunity to empower communities and further extend our efforts in supporting Sri Lanka’s MSMEs toward improving their product quality, optimizing their brand visibility, adopting e-commerce, and implementing sustainable business practices,” adding, We look forward to this partnership and to further supporting small businesses, in particular, those that are women-owned and women-led.”

 John Keells Holdings PLC (JKH PLC) is one of Sri Lanka’s largest conglomerates and its group of companies touches every major sphere of Sri Lanka’s economy.  The Keells retail chain, with 128 outlets island-wide supplied through 4,000 farmers and 1,000 large and small-scale suppliers, is operated by Jaykay Marketing Services (Pvt) Ltd. (JMSL), a subsidiary of JKH PLC.  KEELLS is committed to achieving sustainable development and ‘People, Planet and Profit’ is a guiding principle in its business model.

The USAID PSD project expands opportunities for MSMEs by facilitating financing that increases MSME competitiveness, productive employment, innovation, and market linkages. This is one component of the longstanding partnership between the US and Sri Lanka to support self-reliance, strengthen stability, and promote economic growth.

-ENCL

Editor_1
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