NOCSL-Crysbro launch program to find ‘Next Champ’

Sports
By Editor_1
Crysbro PR Manager Nalin Aluthge, Crysbro Senior Marketing Manager Amoris Sellar, National Olympic Committee of Sri Lanka Secretary General Maxwell de Silva, NOC SL President Suresh Subramaniam, Next Champ Director – High Performance and Selection Committee Chairperson Susanthika Jayasinghe
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By A Special Correspondent

COLOMBO – The National Olympic Committee of Sri Lanka (NOCSL) has launched a campaign in partnership with Crysbro to promote the ‘Next Champ’ who has the potential to win medals on the international arena.

Under the agreement Crysbro will sponsor 20 young deserving athletes scouted by the NOCSL and help mould them to qualify for the Youth Olympic Games 2022, Asian Games 2022, Commonwealth Games 2022 and South Asian Games 2021.

The objective of this partnership is to uplift talented young Sri Lankan athletes to the international sports arena. In addition, this partnership will see the launch an online portal for the very first time in Sri Lanka that will enable members of the public to financially sponsor rural athletes, school sports associations and sports clubs and chambers.

Gymnast Milka Gimhani, 16, training in Japan on an International Olympic Committee (IOC)-funded Solidarity program is projected as the next best hope for an international medal by NOCSL secretary general Maxwell de Silva.

“Gimhani will be a medal prospect for 2022 Birmingham Commonwealth Games. I am very confident of a medal for gymnastics,” said de Silva at the launch of the ‘NOCSL-Crysbro Next Champ’ scholarship program on Thursday. She is also close to qualifying for the Tokyo Olympics next year.

Gimhani was among five athletes selected for the scholarship initially, where Crysbro will sponsor them for the next two years providing Rs 1 million each year. The scholarship will cover costs such as nutrition, transportation, coaching fees, accommodation, logistics such as clothing, sports gear and medical expenses etc.  The objective of the partnership is to uplift talented young Sri Lankan athletes to the international sports arena. Under the agreement Crysbro will sponsor 20 deserving athletes scouted by the NOCSL and help mould them to qualify for the 2022 Asian Games, Commonwealth Games and 2021 South Asian Games.

Apart from Gimhani, the other four are athletes D. M. Tharusha Dilsara Karunaratne (400m and 800m), H. H. R. Sithum Jayasundara (200m and 400m), weightlifters W. D. K. Kumara and R. L. S. R. Laksarani. Sithum Jayasundara has been identified as the next Usain Bolt, according to Ambepitiya. He has won medals in the 100, 200 and 400 at the National School Games. Tharusha Dilsara Karunaratne has done a 800m in 2:14 minutes.

“These children are already champions. The best sports people in Sri Lanka. Number one in each event or sport. First of all we want to give prominence to them. In Sri Lanka people don’t know who is the best football player, tennis or swimmer. Cricketers we might know because of publicity they are getting. This is the same thing we want to do for other sports. First step is not to bring an Olympic medal or an international medal but these are potential athletes. Medals will happen in another four or five years but the start is to give them prominence. They should be encouraged. They will be on hoardings so that other younger athletes will see them and get inspired,” said former Sri Lanka 100m record holder Ineka Cooray, a member of the national selection committee in athletics.

Sri Lanka’s living athletic legend, Olympic medal winner, Susanthika Jayasinghe who heads the selection committee praised the NOCSL for joining hands with Crysbro in this multimillion rupee sponsorship to empower and support deserving athletes from Sri Lanka’s rural settings.

“We have selected five budding athletes and the remaining five we will select towards the end of the month to make it a total of 10. The remaining 10 slots we have left open to motivate athletes to perform well in the competitions held over the next three months. We will select them on their performances at these contests,” said NOCSL-Crysbro selection committee member Shehan Ambepitiya, a former Sri Lanka sprinter who won three gold medals at the 2008 Commonwealth Youth Games.

“Our partnership with Crysbro offers a unique opportunity for home grown athletes to succeed in the global arena. Over the course of two years, they will have access to numerous tools that will assuage the challenges they may face due to inherent financial and situational constraints, and flourish in a sustainable support system that identifies, nurtures, and maximizes their potential. We are excited to kick off this venture as one which would undoubtedly contribute greatly to furthering the Nation’s agenda for sports,” said Maxwell de Silva.

The time has come to have many athletes continuously performing and winning medals, said NOCSL President Suresh Subramaniam. “The last three years I have had the fortune of having MAS Holdings, Hirdaramani, Harinma Holding, Metropolitan, Akbar Brothers few of the sponsors who have come forward and like Crysbro they have been very silently helping us,” said Subramaniam.

The ‘NOCSL-CRYSBRO Next Champ’ scholarship program is phase-II of Crysbro’s ‘Next Champ’ scholarship program, which up to date has groomed and supported the dreams of 120 young athletes from the under-privileged regions of the country. The initiative has also successfully produced a collection of athletes who secured gold and silver medals at the recent South Asian Games in Nepal.

“We launched Next Champ in 2018. We had a simple objective we wanted to identify talented athletes mainly giving priority to the rural sector because they deserve it. We wanted to showcase them and bring them into the limelight and give them an opportunity to shine and become the next champ,” said Amoris Sellar Crysbro Senior Marketing Manager.

“We are extremely honoured to join forces with the National Olympic Committee to unearth and groom the future torch bearers of Sri Lankan sports. While it is certainly rewarding to help these young athletes realize their aspirations of winning a medal at these games, our primary focus will be on supporting the journey, the strategy, and the holistic development of each athlete which involves a combination of physical, mental, and psychological training. However, at the core of this initiative, is a deep desire to elevate the experiences of many resilient Sri Lankan athletes in rural areas with big dreams but with very little financial backing to make them a reality,” added Sellar.

“We were looking at how we would take it to the next level where we nurture the selected athletes to become champs fortunately for us we were identified by the NOCSL. After a few discussions we realized that we shared the common objectives and common goals and here we are today ready to take this project forward.”

-ENCL

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